Communication and feedback stand among the most indispensable pillars of the corporate world and unquestionably, emails are the fastest and most convenient means of formal communication. Highlighting the prime issue, emails are not merely a way of corporate communication, but also a spectacular way of client persuasion (what we call EMAIL MARKETING!).
Now if we ask you – what if your emails aren’t even reaching the clients? Doesn’t sound like a good indication, does it? According to the statistics, the global inbox placement rate is around 83%, which means that nearly 17% of the emails sent don’t even reach the receivers’ inbox and are residing somewhere in their spam folder.
So, why is this happening? Are there some flaws in your content? Is your approach correct? Here are the answers to all your questions.
Top Reasons Behind the Inability to Reach the Receivers’ Inbox
Here are some possible reasons that made your email land into the receivers’ spam folder.
You’re forbidden by the receiver
Denial to receive emails can be a prominent reason for landing in the receiver’s spam folder. It must be noted that violating the CAN-SPAM Act holds a penalty of $16,000 and thus, buying an email list is not a rational decision. If you aren’t buying an email list, chances are that you’re adding random people through their business cards or social media, which is again a violation of the CAN-SPAM Act.
Instead of buying email lists or adding people randomly, go for personalized newsletters that will help you get a genuine list of emails that are actually interested in your services.
Low engagement rate
Email marketing is all about engaging potential customers through content. Poor content or format of the email mat lead to a low engagement or read rate of your campaign and automatically, there is a high chance of getting characterized as ‘spam’.
Going for A/B testing may help you recognize and rectify the shortcomings in your campaign to promote engagement.
Misleading subject line
Misleading the receivers through the subject is categorized as a crime under the CAN-SPAM Act and thus, you should never attempt to resort to such types of activities. Statistics say that nearly 50% of the sample felt deceived through the subject line, which could be a big reason behind being categorized as ‘spam’.
You aren’t remembered by the subscribers
If the subscribers don’t remember you, chances are that your email land into the spam folder of the receivers once the complaints reach a point. Whether a person doesn’t allow you to send emails or they don’t remember, both the paths lead you to a common point – categorizing as spam.
Try using an easy-to-remember email ID and brand name. Try adding some pictures, graphics, Infographics, etc to make them engaging.
The Final Words
Email campaign revolves around enhancing the conversion rate and the first step to this is making it to the inbox. Focus on these attributes and enjoy a decent conversion rate!