SEO is a means of promoting your website with the goal of getting it to rank better in search engine results pages, it’s not an instantaneous fix, and it can take months to see any real results.
If you want to grow your business, great search engine optimization aka SEO is a must, the challenge? Many small businesses don’t have the time, skills, or expertise necessary to handle everything that comes with a solid strategy.
From keyword research to content evaluation, from page optimization to internal linking, it’s easy for companies to end up with a generic web presence that doesn’t inspire engagement or drive conversions.
Why is SEO Important?
A higher ranking seo consultant Toronto means that your site will be more visible when potential customers are searching for what you have to offer online.
Search engine optimization is just one part of the digital marketing process, but it’s an important one, it helps you build your brand exposure and reach new customers.
It also allows you to control how well you rank by making sure that your web content is optimized for keywords based on what your competitors are doing.
It done correctly can help attract more customers and make them feel like they’ve found something great about your business with just a few clicks.
How to Set Up SEO for Beginners
If you’re a beginner and want to get started with SEO, the answer is as simple as doing your research, there are many articles online that can guide you through the set-up process for search engine optimization.
Even if you don’t know how to do it yourself, there are plenty of websites that offer this service and will walk you through the steps.
The first thing to do is figure out what keywords you want to target, these keywords will help people find your site when they search on those terms.
Next, add those keywords into your content such as blog posts or articles on your website or blog, remember that relevant content is key without it people won’t be drawn to your site naturally.
How to Get Started with SEO
The first step to getting started with SEO is to think about what your target audience wants, put yourself in their shoes and write down a list of questions they might have, such as:
- What problem do I solve?
- How will my product or service help them?
- What size is the market for my product or service?
After you’ve answered those questions, it’s time to brainstorm, brainstorming involves breaking down the overarching goal into smaller steps that can be executed.
Start with a strategic plan for your business, including an outline of your target audience and how you’ll attract them, then start doing research on keywords and phrases that align with your strategy for reaching that audience.
In order to get started, you’ll need to know what keywords and phrases are driving targeted traffic to other websites in your industry, with searches on search engines accounting for over 95% of all online activity, it’s important to strategically identify the words or phrases that people use when searching for products or services related to yours.
Once you know what keywords and phrases drive traffic, start implementing tactics like keyword research and re-research and link building which are two key components of successful SEO campaigns.